LOEWE “RE-CRAFT” ATELIER

Learning and picking the sustainable materials

Learning the process of making the bag

Discover different patterns

Design Concept
Design a pop-up space where customers can come in and learn about the sustainable materials that LOEWE uses and see the process of craftsmanship. They are able to make their own bag with sustainable materials and have a personal and emotional connection.

Process For the final build, I decided to build out the “workshop” area where visitors can also see the materials that make the bag and have a monogramming experience to have a personal and emotional connection to this experience. They can also learn about the mission for this pop-up on the back of this installation.

Tools

-Adobe Illustrator
-SketchUp
-Enscape
-CNC Router
-Table Saw
-3D Printer

Midterm Presentation

Final Build Front

Final Build Back

Final Build Front Zoom View

Monogramming letters

Leather after exhibition

Measuring plywood for the build

Wood glue and nail gun the plywood

Nail gun each piece together

Top shelf for the build

Back of the top shelf

Screw bottom and top together

3D print the logos on top

Decor the build with materials

Bookbinding presentation book

Hand saw leathers together to show different combinations

JUNJIE ZOU

FREESTAND FIXTURE DISPLAY

MAIN PAGE

JUNJIE ZOU

CONTACT

LINKEDIN

INFO

Junjie Zou

↑